The Resurgence of Colt 45

Y'all remember the tag line. Colt 45 is the dynamite taste and It works every time. Lately I have been seeing adds with Billy Dee and Colt 45 all over the hood. First I saw it on a billboard on Kingshighway, then I saw it advertised on a bus stop covering on the South Side, then I was on hwy 367 and saw it on my way to work. I was like damn when did they start back advertising Colt 45 again. This time the add is in cartoon animation and Billy Dee still looks like he is 25, when in reality he is probably closer to 75.


Colt 45 brings back childhood memories for me. I remember my Aunt Dee use to love drinking a cold 40oz of Colt 45 after a long day. Aww lawd when they came out with double malt Colt 45 she would be sipping on the foam and feeling real lovely after the first 3 cups. By the time Aunt Dee knocked down her 3rd Colt 45 errbody would have been cursed out, threaten, put out or fucked up. She would play the quiet storm all night while she sat up and drank that "fo-five"

I am just in awe that they are trying to revive that brand. I mean really what type of person in this day and age would be dying to try a Colt 45. Are they trying to capture a new market or get the old market back? I wonder if they still come in glass 40oz bottles or if they switched to cans. I know one thing thank the Lord Aunt Dee is gone to glory cuz if not she would be the first one in line and Hawks Liquor and Check Cashing getting her a ice cold "fo-five"